Zara Slow Fashion Rebranding

 

My wishful concept was to make a U-turn and let Zara promote a slower fashion approach to their young target audience. First I designed Zara Slow Magazine, a branded approach to promote slow fashion. Along with the magazine I designed web and mobile screens as well. The cover of the magazine is a photo of the hand sewn word Slow on a cream-colored linen fabric.


Categories: Rebranding, magazine design, interaction design
Semester: Fall 2019
Class: Visual Systems 2
Instructor: Jessica Peltz

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